{"id":250,"date":"2023-06-04T11:51:45","date_gmt":"2023-06-04T11:51:45","guid":{"rendered":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/"},"modified":"2026-08-12T10:48:28","modified_gmt":"2026-08-12T10:48:28","slug":"14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience","status":"publish","type":"whitepaper","link":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/","title":{"rendered":"14 Ways To Create an Attractive Employer Brand and Positive Candidate Experience"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Never before have candidate behaviours had the ability to affect the recruitment effectiveness of\u00a0an organisation. The perceived image of a company as an employer (employer brand) combined\u00a0with the individual experiences of people applying for jobs (candidate experience) are now more\u00a0important than ever.<\/p><p class=\"wp-block-paragraph\">Here are 14 ways you can make your employer branding more attractive to candidates, and improve your candidate experience to drive more applications.<\/p><p class=\"wp-block-paragraph\"><strong>Download this whitepaper today!<\/strong><\/p>","protected":false},"featured_media":251,"template":"","resource_category":[],"class_list":["post-250","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proven Ways to Improve Your Employer Brand | Broadbean<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_AU\" \/>\n<meta property=\"og:locale:alternate\" content=\"fr_FR\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proven Ways to Improve Your Employer Brand | Broadbean\" \/>\n<meta property=\"og:description\" content=\"Never before have candidate behaviours had the ability to affect the recruitment effectiveness of\u00a0an organisation. The perceived image of a company as an employer (employer brand) combined\u00a0with the individual experiences of people applying for jobs (candidate experience) are now more\u00a0important than ever. Here are 14 ways you can make your employer branding more attractive to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Broadbean\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-12T10:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/broadbean.328234838193491-cloud.co.uk\/wp-content\/uploads\/2026\/08\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/\",\"url\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/\",\"name\":\"Proven Ways to Improve Your Employer Brand | Broadbean\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png\",\"datePublished\":\"2023-06-04T11:51:45+00:00\",\"dateModified\":\"2026-08-12T10:48:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png\",\"contentUrl\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png\",\"width\":450,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/resources\\\/whitepapers\\\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"14 Ways To Create an Attractive Employer Brand and Positive Candidate Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/\",\"name\":\"Broadbean\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/broadbean.328234838193491-cloud.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proven Ways to Improve Your Employer Brand | Broadbean","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"[:en]Proven Ways to Improve Your Employer Brand | Broadbean[:uk][:au][:fr][:de][:]","og_description":"Never before have candidate behaviours had the ability to affect the recruitment effectiveness of\u00a0an organisation. The perceived image of a company as an employer (employer brand) combined\u00a0with the individual experiences of people applying for jobs (candidate experience) are now more\u00a0important than ever. Here are 14 ways you can make your employer branding more attractive to [&hellip;]","og_url":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/","og_site_name":"Broadbean","article_modified_time":"2026-08-12T10:48:28+00:00","og_image":[{"width":450,"height":338,"url":"https:\/\/broadbean.328234838193491-cloud.co.uk\/wp-content\/uploads\/2026\/08\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/","url":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/","name":"Proven Ways to Improve Your Employer Brand | Broadbean","isPartOf":{"@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/#primaryimage"},"image":{"@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/broadbean.328234838193491-cloud.co.uk\/wp-content\/uploads\/2026\/08\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png","datePublished":"2023-06-04T11:51:45+00:00","dateModified":"2026-08-12T10:48:28+00:00","breadcrumb":{"@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/#primaryimage","url":"https:\/\/broadbean.328234838193491-cloud.co.uk\/wp-content\/uploads\/2026\/08\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png","contentUrl":"https:\/\/broadbean.328234838193491-cloud.co.uk\/wp-content\/uploads\/2026\/08\/14-WAYS-TO-CREATE-AN-ATTRACTIVE-EMPLOYER-BRAND-AND-POSITIVE-CANDIDATE-EXPERIENCE.png","width":450,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/resources\/whitepapers\/14-ways-to-create-an-attractive-employer-brand-and-positive-candidate-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/"},{"@type":"ListItem","position":2,"name":"14 Ways To Create an Attractive Employer Brand and Positive Candidate Experience"}]},{"@type":"WebSite","@id":"https:\/\/broadbean.328234838193491-cloud.co.uk\/#website","url":"https:\/\/broadbean.328234838193491-cloud.co.uk\/","name":"Broadbean","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/broadbean.328234838193491-cloud.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/whitepaper\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/types\/whitepaper"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/media\/251"}],"wp:attachment":[{"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/broadbean.328234838193491-cloud.co.uk\/uk\/wp-json\/wp\/v2\/resource_category?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}